New Survey Highlights Importance of Interoperability in the Internet of Things
73 percent of respondents agree industry standards are imperative for technological innovation, according to a new survey conducted by the Open Connectivity Foundation.
Beaverton, Ore., – February 22, 2017 – The Open Connectivity Foundation (OCF), a leading Internet of Things (IoT) standards body, today announced the results of a survey conducted at CES 2017. After surveying 250 respondents, the results conclude that more than 60 percent of respondents consider standardization and interoperability when it comes to purchasing connected devices, cybersecurity concerns, and overall technological innovation in our society.
The IoT market is growing and changing rapidly, but the lack of industry consensus on open standards and protocols hinders that growth. Without seamless interoperability among connected devices, regardless of brand or manufacturer, the Internet of Things cannot reach its full potential. However, consumers are beginning to recognize the need for open standards to allow IoT to integrate into our lives and improve our society.
“These survey results are a clear indicator that the issue of interoperability has come to the forefront of consumer concerns when it comes to IoT,” said Joonho Park, executive director of OCF. “With a unifying standard in place, which provides a consistent standard of security, privacy and device definitions, we can defragment the market to ensure the future entails a world where all devices, despite vendor, can communicate with one another and the Internet of Things can reach its full potential.”
Key findings from the survey include:
The IoT industry is growing rapidly:
• 67 percent of respondents said they currently own three or more connected devices
• 80 percent of respondents said they plan to buy a connected device in the next six months
• 54 percent of respondents prefer their devices and appliances connect to the internet
Interoperability is a main concern for consumers:
• 63 percent of respondents said it’s very important their devices interoperate and communicate seamlessly
• 37 percent of respondents said lack of interoperability is the biggest limiting factor to universal adoption of connected devices, while 25% said security and privacy concerns
Consumers recognize a need for industry standards:
• 73 percent of respondents said industry standards are very important to technology innovation
• 60 percent of respondents said they would be much more likely to purchase connected devices if there was a security certification
The full survey findings and insights can be found here: https://openconnectivity.org/news/ocf-ces-survey-report
About Open Connectivity Foundation
Billions of connected devices (devices, phones, computers and sensors) should be able to communicate with one another regardless of manufacturer, operating system, chipset or physical transport. The Open Connectivity Foundation (OCF) is creating a specification and sponsoring an open source project to make this possible. OCF will unlock the massive opportunity in the IoT market, accelerate industry innovation and help developers and companies create solutions that map to a single open specification. OCF will help ensure secure interoperability for consumers, business, and industry. The AllSeen Alliance now operates under the Open Connectivity Foundation. For more information, please visit www.openconnectivity.org.
Blanc & Otus
OCF CES Survey Report
The market for connected “smart” devices for the home and automobiles is expanding and its momentum is likely to increase throughout 2017 and beyond. Industry research firm Forrester predicts this growth will come both from IoT devices replacing existing products in consumers’ homes and from new categories of devices, with the latter driving the fastest growth. We are already seeing evidence of this trend. Indeed, some 68 percent of CES attendees polled by OCF reported that they already owned three or more connected devices, while 80 percent said they were evaluating devices and planned to make a purchasing decision within the next six months.
What the OCF survey also revealed, however, is that while major companies including Amazon and Google are making significant headway in the connected home device market, most consumers are not yet ready to swear loyalty to any one brand. Just 33 percent of survey respondents said that the brand or manufacturer of a device was “very important” and that they only buy from brands they trust. This suggests that most consumers will purchase devices from a variety of manufacturers; yet tellingly, those same consumers also expect the devices they buy to work together. Fully 63 percent of survey respondents said it was “very important” that their devices interoperate and communicate seamlessly with each other, while 37 percent cited lack of interoperability as the single biggest limiting factor to universal device adoption.
Survey respondents further identified open, common industry standards as a key factor in ensuring the interoperability between devices that they demand. Currently, IoT vendors are faced with multiple, competing de facto standards and protocols from which they must choose, causing fragmentation in the marketplace that often hampers the ability of devices from multiple manufacturers to interoperate. Of those surveyed at CES, 73 percent responded that industry standards are “very important” to technology innovation.
What’s more, respondents believed collaboration between device vendors could yield benefits in multiple areas, with improving ease of use leading the pack at 40 percent, followed by improved interoperability at 32 percent and security at 21 percent. On the security front, survey respondents voiced overwhelming support for industry security ratings or certifications, with 60 percent reporting that they would be “much more likely” to purchase a device that carried such a certification. Based on these results, it is clear that the notion of industry players working together to achieve common goals enjoys broad support among customers in the market for connected devices and appliances for their homes and cars.