In a few more years, our homes will become another key interface, increasingly similar to our smartphones, where a wide range of products and services are integrated. The battle for the smart home has started, with many tech giants and a range of industries already making a beeline for Asia.
According to forecast by consulting firm A.T. Kearney, the Asian smart home market will grow to US$26 billion in 2022 and surge to US$115 billion by 2030, accounting for more than 30% of the global market. Growth in the region will be driven by China and Japan, with highly-connected economies such as Singapore, South Korea and Taiwan also playing a key role.
Read the full article by Sharon Soh via Marketing Interactive.